Web portfolios grow beyond techies
When the staff at a Scholastic Corp. unit heard that Cindy Eng was being hired as their editorial head earlier this year, they did an online search of her name.Fortunately for Eng, their searches led them right to her Web portfolio, a personal Web site that trumpeted her professional accomplishments, including the books she helped publish and the companies she’s worked for. “I think it set their minds at ease that their new boss knew what she was doing,” said the Fanwood, N.J., resident.Eng’s story illustrates what some career consultants have been telling professionals for years: Having an online presence is an important part of managing your career. They are recommending that people build online identities through Web portfolios, blogs and other forms of online publishing.The idea is to control the information that pops up rather than risk something embarrassing - or nothing at all, said William Arruda, a career consultant in New York.Just be sure that your Web site looks professional and your blog, or Web log, is smart, otherwise you will have defeated the whole purpose. Also, know that a Web site or blog will never replace a well-written resume and a stellar work history.Web portfolios are Web sites that people build to show off their professional accomplishments. A good site will include more than just a resume. It might provide links to published articles and papers or evidence of successful project management. Words of praise from clients, peers and industry superstars are also common.The company that created Eng’s Web portfolio, Brandego, calls these “testimonials” and tends to sprinkle them throughout their clients’ sites.
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