http://www.EmploymentDigest.net/2006/06/5-shortcuts-to-a-new-job/ Career news for experienced executives and technologists... Wed, 19 Nov 2008 16:37:26 +0000 http://wordpress.org/?v=abc http://www.EmploymentDigest.net/2006/06/5-shortcuts-to-a-new-job/#comment-749 Peter Clayton Wed, 21 Jun 2006 01:16:05 +0000 http://www.employmentdigest.net/2006/06/5-shortcuts-to-a-new-job/#comment-749 I've been interviewing 2 very savvy marketing guys in a job search campaign (along with one very savvy recruiter) - you can listen to their first interview here http://www.landed.fm/index.php?option=com_content&task=view&id=345&Itemid=154 - rather than sending a FedEx letter - Darryl has sent a "coffee kit" containing a coffee cup from a trendy coffee house in Canada, a coupon from the coffee house for a free cup, a personal invitation to "get together for a coffee", and some other clever and cheap marketing materials. His response rate has been off the charts (there's a picture of his kit on the above link). Part of the beauty - it's an odd-shaped square box - so it won't get put in the pile with all the other express envelopes! I’ve been interviewing 2 very savvy marketing guys in a job search campaign (along with one very savvy recruiter) - you can listen to their first interview here http://www.landed.fm/index.php?option=com_content&task=view&id=345&Itemid=154 - rather than sending a FedEx letter - Darryl has sent a “coffee kit” containing a coffee cup from a trendy coffee house in Canada, a coupon from the coffee house for a free cup, a personal invitation to “get together for a coffee”, and some other clever and cheap marketing materials. His response rate has been off the charts (there’s a picture of his kit on the above link). Part of the beauty - it’s an odd-shaped square box - so it won’t get put in the pile with all the other express envelopes!

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